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Why you should be on Twitter

Earlier today I was contacted by a friend at a major international TV broadcaster – looking for a recommendation for a WAP/Mobile Web development company. My recommended supplier will build the platform that will deliver its entire content for a major brand via mobile. It’s a massive project and they only had 2 hours by which time to appoint a supplier. I hope they get more than 2 hours to deliver the brief.

WAP and Mobile Web are areas close to my heart, as some of you will know – in fact, one of my blog posts on the subject attracted comments that exceeded 17,000 word count from companies such as Google, dotMobi, Microsoft and Opera. So, you’d expect me to rattle off a couple of companies right away, right? No. My mind went completely blank and I couldn’t think of one provider, even though I know lots. So, I sent a message on twitter and emailed Mobile Monday – I did explain that I could only recommend a company I knew. Within minutes I received a direct message (DM) from Tom Hume via Twitter. I know Tom and was delighted to recommend Future Platforms. Tom would have been one of my first choices, if not my first, had I thought about him without the gentle nudge.

Not a bad reason to be on Twitter? That project alone is likely to pay for all of Tom’s time on Twitter. I get asked to recommend agencies and individuals all the time – Twitter is always my first port of call if I need to make an announcement. Isn’t that use case alone, enough to spend a little time on Twitter?

Follow me on Twitter if you want to be driven insane by the noise.


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